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Is Your Marketing Strategy Effective?

REVAMPING DIGITAL STRATEGIES WITH A CONTENT MARKETER

Jihyeon Song

EXPERIENCE A CUSTONIZED CONTENT MARKETER,

Nice to Meet You

Hi! I’m Jihyeon Song, a content creator and digital marketer passionate about turning stories into scroll-stopping content.

With a deep understanding of Gen Z culture and short-form video trends, I specialize in creating visually compelling and emotionally resonant campaigns that truly connect.

My journey began in the heart of Korea’s broadcast content industry, and has grown to include digital campaigns for Korean skincare brands targeting the U.S. market and Canadian beauty and lifestyle brands.

By blending cross-cultural storytelling with data-driven strategy, I help brands shine across borders.

Whether I’m producing TikTok Reels, planning Instagram campaigns, or building multi-platform content strategies, I always put creativity and audience connection at the center of my work.

Let’s create something worth watching and remembering.

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CREATIVE CONTENT MARKETER'S

Key Skills

Marketing

Gen Z · Content Strategy · Digital Campaigns

Build content strategies and campaigns for Gen Z audiences.

Promotion

Social Media · Influencer · Engagement

Promote content through influencer marketing and social growth.

Producing

Short-form · Video Editing · Scripts

Create engaging short-form videos from script to final cut.

Grapic Design

Branding · Layout ·

Motion Grapic

Design clean, on-brand visuals with layout and motion.

CONTENT MARKETER’S CREATIVE JOURNEY

My Works

CREATING CONNECTIONS THROUGH CONTENT

My Project

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Where creativity meets clarity.

Where strategy meets soul.

Crafted by a Content Marketer who turns ideas into impact

Start Your Next Step

WHAT ABOUT ME

Brand Style Guide

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Logo

My personal logo is inspired by the letter “J” from my name, Jihyeon.

Its flexible, rounded form reflects the dynamic nature of my work as a content creator and digital marketer — always evolving, always adapting.

The bold yet playful shape captures my blend of strategy, creativity, and movement, key traits in everything I create.

Color Palette

I chose a distinctive combination of lime yellow and deep blue to represent my identity as a content-driven strategist.

Yellow adds energy and individuality — perfect for bold creative ideas, while blue reflects trust and structure behind my campaigns.

Together, they embody the balance I bring to my work: creative freedom grounded in marketing insight.

Syne

Heading

Madefor

Paragraph

Typography

• Heading: Syne — bold, modern, expressive — just like the voice of a campaign targeting Gen Z.

• Paragraph: Madefor — clean, legible, human — ideal for clear, engaging content.

This pairing reflects my creative approach: visually strong, socially relevant, and made for impact.

QR Code

Scan to instantly explore my portfolio as a content marketer.

From short-form videos to branded visuals, it’s all here — no searching, no guessing.

Just tap, scroll, and discover what a Gen Z-focused creator can do.

READY TO ELEVATE YOUR BRAND? LET'S START TODAY

Contact

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